Case Study
江西庐山归宗项目开发案
灵感:遗世独立的桃花源
人们抵达后，我们希望建立的第一印象是，像进入中国古代山水画里一般的感受，准备进入一个远离现实、遗世独立的桃花园，然后开始探索。
体验人文风情，找出构想与现况的差异点
文化、历史、自然融合的旅游休闲度假综合体
PHASE I
Research & Analysis
Site Pre-survey / Background Study Survey
Site Background Study Survey
Inspecting Tour And Interview Plan
Neighbourhood Culture Study
Data Research & Analysis
Homogeneous Brands / Competitors Information
Mainly Homogeneous Brands / Competitors Survey
The Main Competition Products
Market Products segmentation
Site Development Theme And Analysis
Develop Brand Storyline Tag Line
PHASE II
Identify Positioning
Market Positioning Analysis
Audit Brand_The Current Market
Analysis Market
Selected Advantages
Market Re-Positioning
Product Positioning Analysis
Analyze The Products Of The Target Market And Own Brand
Audit_Products Analysis Charts
Compare With Competitors_Product Features-bar charts
Product Re-Positioning
Brands Positioning Strategy
Content And Purpose of Positioning
Review Brand Positioning Requirements
Brand Re-positioning Strategy
PHASE III
Site Strategy
Brand DNA / Brand Vision / Brand Value
Brand DNA
Clarify The Brand DNA
Audit The Brand’s Rational/Emotional Key Elements
Create Brand ESSENCE
Brand Vision(Slogan)
Clarify The Brand Vision, Goals, Values And Capabilities
Create Brand Vision
Create Brand Slogan
Brand Value
Clarify And Develop The Brand Core Value
Make The target Consumer Recognize and Love It
PHASE IV
Design Direction
Establish The Direction Of The Site
Brand Storyline Core Value Development
Find The Design Material According to Culture And Storyline
Brand Touchpoints
Audit Currently Touchpoints
List And Suggestions
Story Touchpoints
Merchants & Brands Planning
Design Elements
Brand Culture And Value Appreciation Onto Imagery And Design
Expression Imagery Extension Concepts
用现代的角度体现在地文化的体验旅程
见证品牌塑造的多种可能，实践在地文化旅游的独特价值
INDIGO 英迪格酒店 – 云南丽江, 中国
VOCUIS 与 IHG 洲际集团 长期合作酒店开发案的品牌顾问与其他视觉设计等项目，VOCUIS 担当HOTEL INDIGO LIJIANG 背后的酒店设计前期概念发展，透过考察、研究、发想、策略、设计等过程，规划品牌文化与故事主题贯穿整体酒店触点的每个细节。
AVIC 中航．元．屿海地产开发渡假项目
VOCUIS为“中航．元．屿海地产开发度假项目”进行品牌重新定位，综合评估项目产品多元化的现况、市场消费者的旅游习惯、项目自然资源多样性及项目未来的发展潜力，从了解不同旅游习惯的客群，发展应对的实质设备与各种触点，厘清阶段性任务及目标，专注创造“自然资源”的价值，提供客群舒适的自然体验，达成品牌愿景。
中航庐山项目开发 – 江西庐山, 中国
VOCUIS為整體項目進行品牌診斷檢視，綜合評估項目的現況、市場消費者的旅遊習慣、項目自然資源多樣性及項目未來的發展潛力，從了解不同旅遊習慣的客群發展應對的實質設備與各種對應觸點，釐清階段性任務及目標...
INDIGO 英迪格酒店 – 高雄, 台湾
HOTEL INDIGO KAOHSIUNG 的成功，让 VOCUIS 与 IHG 集团的合作关系更为紧密，共同打造 HOTEL INDIGO 成为大中华地区最受欢迎的酒店品牌之一，VOCUIS 协助更多不同的英迪格酒店建立其品牌沟通...