Case Study
远古自然与现代科技的交融:深圳金沙湾
打造独特的旅客体验旅程
VOCUIS建立品牌轴线,为酒店创造历久弥新的品牌框架,引领旅客在酒店体验与众不同的触点旅程,一次次激发旅客灵感,创造惊喜与联想。因此,VOCUIS在策划品牌框架之时,同步考虑项目的地理位置、历史底蕴、现代及未来发展方向,以及室内设计确立的创意概念及空间里的设计元素。
Research & Analysis
Storyline Development
History And Geography Research
Culture study
Brand Attribute / Culture Development
Brand Storyline Core Value Development
Develop Brand storyline tag line
Industry Study
Competitor Analysis
Global & Local Market Evaluation
Opportunity Analysis
Market Research
Strategy & Concept
Story Board Development
Story Concept And Manifesto
Brand Culture And Value Appreciation
Onto Imagery And Design
Story Touchpoints
Brand Storyline Core Value Development
Brand Expression & Imagery Development
Create Brand Expression
Visual Expression Imagery Development
Expression Imagery Extension Concepts
Design Direction
Design Elements
Brand Book
Brand Image Development
Story Copywriting
Brand Extension Design
Key Visual Design
Conceptual Development
Collateral Design
探索与梳理项目地底蕴,聚焦品牌核心DNA
汇集大鹏半岛的独特基因,创造品牌主题轴线
引领旅人经历一场属于金沙湾的科技与自然冒险
融合W酒店品牌价值与室内设计创意概念,建立差异化的品牌体验
带领旅客沉浸深圳金沙湾W酒店的品牌触点体验
关于W酒店品牌