{"id":2205,"date":"2018-03-06T15:15:30","date_gmt":"2018-03-06T15:15:30","guid":{"rendered":"http:\/\/www.vocuis.cn\/?post_type=portfolio&#038;p=2205"},"modified":"2022-05-27T17:04:37","modified_gmt":"2022-05-27T09:04:37","slug":"indigo-hotel-lijiang-yunnan-china","status":"publish","type":"portfolio","link":"https:\/\/www.vocuis.cn\/zh-hant\/portfolio\/indigo-hotel-lijiang-yunnan-china\/","title":{"rendered":"INDIGO \u82f1\u8fea\u683c\u9152\u5e97 \u2013 \u4e91\u5357\u4e3d\u6c5f, \u4e2d\u56fd"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]Case Study[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>HOTEL INDIGO LIJIANG<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1653640887695{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;830905&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u8ba1\u5212\u7684\u5c55\u5f00<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;168147&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #333333;\">\u4e00\u5ea7\u8d8a\u8001\u5374\u8d8a\u6709\u6d3b\u529b\u7684\u53e4\u57ce\uff1a\u4e3d\u6c5f<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;784020&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #999999;\">\u4e3d\u6c5f\u53e4\u57ce\u4f4d\u4e8e\u4e91\u5357\u7701\u4e3d\u6c5f\u5e02\uff0c\u4e3d\u6c5f\uff0c\u4e00\u5904\u4f4d\u4e8e\u4e91\u5357\u7701\u5317\u65b9\u7684\u5730\u7ea7\u5e02\uff1b\u5b83\u5730\u5904\u9752\u85cf\u9ad8\u539f\u5357\u7f18\u6d77\u62d42400\u7c73\uff0c\u4ee5\u72ec\u7279\u7684\u6d53\u539a\u6587\u5316\u4e0e\u4e30\u5bcc\u7684\u5730\u5f62\u6c34\u6587\u5c79\u7acb\u4e8e\u6b64800\u5e74\uff0c\u5df2\u88ab\u8054\u5408\u56fd\u6559\u79d1\u6587\u7ec4\u7ec7\u5217\u4e3a\u4e16\u754c\u6587\u5316\u9057\u4ea7\u3002\u662f\u4e00\u5ea7\u8d8a\u8001\u5374\u8d8a\u6709\u6d3b\u529b\u7684\u53e4\u57ce\u3002<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-132428&#8243; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;202069&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #999999;\">INDIGO \u9152\u5e97\u6765\u5230\u4e86\u4e3d\u6c5f\u53e4\u57ce\uff0c\u5efa\u7acb\u4e86 HOTEL INDIGO LIJIANG\uff0c\u5750\u843d\u4e8e\u62e5\u6709800\u5e74\u5386\u53f2\u7684\u4e3d\u6c5f\u53e4\u57ce\u5185\u7684\u9ad8\u7aef\u7cbe\u54c1\u9152\u5e97\u3002HOTEL INDIGO LIJIANG \u4ee5\u4e3d\u6c5f\u90bb\u91cc\u6587\u5316\u8336\u9a6c\u53e4\u9053\u4e3a\u9152\u5e97\u8bbe\u8ba1\u4e3b\u8f74\u7075\u611f\u3001\u5f53\u5ba2\u4eba\u4eec\u6f2b\u6b65\u5728\u9152\u5e97\u5185\u5916\uff0c\u4eff\u4f5b\u6b63\u7a7f\u8d8a\u65f6\u7a7a\uff0c\u4e0e\u5386\u53f2\u4eba\u7269\u548c\u4e8b\u4ef6\u64e6\u8eab\u800c\u8fc7\u3002\u5728\u629a\u4eca\u8ffd\u6614\u4e2d\uff0c\u611f\u53d7\u5386\u53f2\u7684\u4f59\u97f5\u548c\u4eba\u6587\u6c14\u606f\uff0c\u611f\u53d7\u4e3d\u6c5f\u53e4\u57ce HOTEL INDIGO LIJIANG\u5e26\u6765\u7684\u72ec\u7279\u9b45\u529b\u3002<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;1&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;-5&#8243; z_index=&#8221;1&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;50&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; expand_height=&#8221;yes&#8221; style=&#8221;dark&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; shadow=&#8221;std&#8221; shadow_responsive=&#8221;yes&#8221; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;159401&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #000000;\">\u4e3d\u6c5f\u82f1\u8fea\u683c\u9152\u5e97\u7684\u521b\u610f\u8bbe\u8ba1\u53d1\u5c55\u4f19\u4f34<\/span><\/div>\n<p>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-668627&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;151754&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #000000;\">VOCUIS \u4e0e IHG \u6d32\u9645\u96c6\u56e2 \u957f\u671f\u5408\u4f5c\u9152\u5e97\u5f00\u53d1\u6848\u7684\u54c1\u724c\u987e\u95ee\u4e0e\u5176\u4ed6\u89c6\u89c9\u8bbe\u8ba1\u7b49\u9879\u76ee\uff0cVOCUIS \u62c5\u5f53HOTEL INDIGO LIJIANG \u80cc\u540e\u7684\u9152\u5e97\u8bbe\u8ba1\u524d\u671f\u6982\u5ff5\u53d1\u5c55\uff0c\u900f\u8fc7\u8003\u5bdf\u3001\u7814\u7a76\u3001\u53d1\u60f3\u3001\u7b56\u7565\u3001\u8bbe\u8ba1\u7b49\u8fc7\u7a0b\uff0c\u89c4\u5212\u54c1\u724c\u6587\u5316\u4e0e\u6545\u4e8b\u4e3b\u9898\u8d2f\u7a7f\u6574\u4f53\u9152\u5e97\u89e6\u70b9\u7684\u6bcf\u4e2a\u7ec6\u8282\uff0c\u5b8c\u7f8e\u5730\u8be0\u91caHOTEL INDIGO\u4e00\u8d2f\u5c55\u73b0\u7684\u90bb\u91cc\u6545\u4e8b\u6587\u5316\uff0c\u5b9a\u4e49\u51fa\u4e0e\u5176\u4ed6\u7ade\u4e89\u8005\u7684\u5dee\u5f02\u6027\uff0c\u5960\u5b9a HOTEL INDIGO LIJIANG \u7684\u98ce\u8c8c\u4e0e\u5185\u6db5\uff0c\u6210\u4e3a\u4e91\u5357\u4e3d\u6c5f\u6700\u53d7\u77a9\u76ee\u7684\u7cbe\u54c1\u9152\u5e97\u3002<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;75&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wayh&#8221; back_image=&#8221;1574&#8243; back_attachment=&#8221;scroll&#8221; back_position=&#8221;center top&#8221; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;400&#8243; width=&#8221;9\/12&#8243;][vc_empty_space empty_h=&#8221;4&#8243; desktop_visibility=&#8221;yes&#8221;][vc_custom_heading text_size=&#8221;fontsize-124179&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-790095&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;916046&#8243;]\u4e30\u5bcc\u7684\u6587\u5316\u5185\u6db5\u4e0e\u9762\u8c8c\u5c1a\u9700\u88ab\u7cbe\u51c6\u63d0\u70bc<\/p>\n<p>\u627e\u5230 INDIGO LIJIANG \u4e0e\u4f17\u4e0d\u540c\u7684 DNA[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-668627&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; text_italic=&#8221;yes&#8221; uncode_shortcode_id=&#8221;210286&#8243;]\u4e3d\u6c5f\u53e4\u57ce\u62e5\u6709800\u5e74\u7684\u5386\u53f2\u80cc\u666f\uff0c\u672c\u8eab\u5c31\u62e5\u6709\u8bb8\u591a\u6545\u4e8b\uff0c\u4e3d\u6c5f\u72ec\u6709\u7684\u7eb3\u897f\u3001\u4e1c\u5df4\u6587\u5316\u3001\u7389\u73d1\u96ea\u5c71\u3001\u8336\u9a6c\u53e4\u9053\u3001\u6728\u5e9c\u53e4\u57ce\u2026\u7b49\u7279\u8272\uff0c\u4e30\u5bcc\u7684\u5386\u53f2\u3001\u4eba\u6587\u3001\u81ea\u7136\u7b49\u4f17\u591a\u5143\u7d20\uff0c\u65e0\u4e0d\u9707\u6151\u4e86\u5230\u8bbf\u5f53\u5730\u7684\u65c5\u5ba2\uff0c\u5982\u4f55\u5728\u4f17\u591a\u5143\u7d20\u4e2d\u53bb\u829c\u5b58\u83c1\uff0c\u5e76\u4e14\u5728\u5468\u8fb9\u5176\u4ed6\u7ade\u4e89\u9152\u5e97\u4e2d\u8d70\u51fa\u81ea\u5df1\u7684\u7279\u8272\uff0c\u662f\u975e\u5e38\u5177\u6709\u6311\u6218\u7684\u5de5\u4f5c\u3002[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;3\/12&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014505642{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Research &amp; Analysis[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<strong>Storyline Development<\/strong><br \/>\nHistory And Geography Research<br \/>\nCulture study<br \/>\nBrand Attribute \/ Culture Development<br \/>\nBrand Storyline Core Value Development<br \/>\nDevelop Brand storyline tag line<\/p>\n<p><strong>Industry Study<\/strong><br \/>\nCompetitor Analysis<br \/>\nGlobal &amp; Local Market Evaluation<br \/>\nOpportunity Analysis<br \/>\nMarket Research[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509014452921{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Strategy &amp; Concept[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><strong>Story Board Development<\/strong><br \/>\nStory Concept And Manifesto<br \/>\nBrand Culture And Value Appreciation<br \/>\nOnto Imagery And Design<\/p>\n<p style=\"text-align: left;\"><strong>Story Touchpoints<\/strong><br \/>\nBrand Storyline Core Value Development<\/p>\n<p style=\"text-align: left;\"><strong>Brand Expression &amp; Imagery Development<\/strong><br \/>\nCreate Brand Expression<br \/>\nVisual Expression Imagery Development<br \/>\nExpression Imagery Extension Concepts<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]Design Direction[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<strong>Design Elements<\/strong><br \/>\nBrand Book<br \/>\nBrand Image Development<br \/>\nStory Copywriting<\/p>\n<p><strong>Brand Extension Design<\/strong><br \/>\nKey Visual Design<br \/>\nConceptual Development<br \/>\nCollateral Design[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-203107&#8243; type=&#8221;carousel&#8221; medias=&#8221;1616,1615,1614,1613,1612,1611&#8243; carousel_lg=&#8221;5&#8243; carousel_md=&#8221;5&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;0&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dots_inside=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_border=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>CORE CONCEPT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1653641183549{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;456911&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u6838\u5fc3\u4ef7\u503c<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-wvjs&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;854362&#8243;]<span style=\"color: #d9d9d9;\">\u5fe0\u4e8e\u54c1\u724c\u6838\u5fc3\u7684\u4f53\u9a8c\uff0c\u5c55\u73b0\u5168\u9762\u7684\u54c1\u724c\u89c2<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;105810&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #d9d9d9;\">VOCUIS \u6700\u7ec8\u5efa\u8bae HOTEL INDIGO LIJIANG \u91c7\u7528\u201c\u8336\u9a6c\u53e4\u9053\u201d\u4f5c\u4e3a\u54c1\u724c\u6838\u5fc3\u6982\u5ff5\uff0c\u6210\u529f\u521b\u9020\u5e76\u5efa\u7acb\u4e86\u4e3d\u6c5f\u82f1\u8fea\u683c\u9152\u5e97 HOTEL INDIGO LIJIANG \u7684\u4e3b\u9898\u98ce\u683c\u4e0e\u5b8c\u6574\u7684\u54c1\u724c\u7b56\u7565\uff0c\u4e3a\u6765\u6b64\u4f11\u61a9\u7684\u65c5\u5ba2\uff0c\u80fd\u5728\u9152\u5e97\u7684\u6bcf\u4e00\u5904\u4f53\u9a8c\u4e0e\u5386\u53f2\u8db3\u8ff9\u63a5\u8f68\u7684\u4e3d\u6c5f\u4e4b\u7f8e\u3001\u9a6c\u5e2e\u6f47\u6d12\u7684\u82f1\u59ff\u4e0e\u7389\u73d1\u96ea\u5c71\u7684\u5954\u817e\u4e0e\u5e84\u4e25\uff0c\u5728\u6bcf\u4e00\u7269\u6bcf\u4e00\u9970\uff0c\u90fd\u6709\u7740\u6df1\u523b\u4f20\u8fbe\u7684\u8bb0\u5fc6\u70b9\u3002<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; el_class=&#8221;z-index-one&#8221;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-81430446&#8243; type=&#8221;carousel&#8221; medias=&#8221;395,394,392,391,390,389,388,387,385,1467,393,386,384,383,382,381,380,379,376,375,369,368,367,366,365,362&#8243; carousel_lg=&#8221;1&#8243; carousel_md=&#8221;1&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;sixteen-nine&#8221; gutter_size=&#8221;4&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;10000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; carousel_overflow=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;95&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim_type=&#8221;btt&#8221; single_image_anim=&#8221;no&#8221; single_v_position=&#8221;bottom&#8221; single_padding=&#8221;3&#8243; single_title_dimension=&#8221;h1&#8243; single_title_weight=&#8221;300&#8243; single_shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221; shadow_darker=&#8221;yes&#8221; single_border=&#8221;yes&#8221; lbox_caption=&#8221;yes&#8221; lbox_deep=&#8221;yes&#8221; lbox_no_tmb=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>TOUCHPOINT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1653641223745{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;159746&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u54c1\u724c\u89e6\u70b9<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;791296&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #333333;\">\u6253\u9020HOTEL INDIGO\u6210\u4e3a\u5927\u4e2d\u534e\u5730\u533a\u6700\u53d7\u6b22\u8fce\u7684\u9152\u5e97\u54c1\u724c\u4e4b\u4e00<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;136037&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\">HOTEL INDIGO LIJIANG \u7684\u6210\u529f\uff0c\u8ba9 VOCUIS \u4e0e IHG \u96c6\u56e2\u7684\u5408\u4f5c\u5173\u7cfb\u66f4\u4e3a\u7d27\u5bc6\uff0c\u5171\u540c\u6253\u9020 HOTEL INDIGO \u6210\u4e3a\u5927\u4e2d\u534e\u5730\u533a\u6700\u53d7\u6b22\u8fce\u7684\u9152\u5e97\u54c1\u724c\u4e4b\u4e00\uff0c VOCUIS \u534f\u52a9\u66f4\u591a\u4e0d\u540c\u7684\u82f1\u8fea\u683c\u9152\u5e97\u5efa\u7acb\u5176\u54c1\u724c\u6c9f\u901a\u7684\u4f20\u8fbe\u57fa\u7840\uff0c\u4f7f\u5165\u4f4f\u7684\u6bcf\u4e00\u4f4d\u65c5\u5ba2\u80fd\u4f53\u9a8c\u5176\u7279\u6b8a\u7684\u54c1\u724c\u7cbe\u795e\uff0c\u501f\u7531\u6211\u4eec\u7684\u54c1\u724c\u89e6\u70b9\uff0c\u4f20\u64ad\u843d\u5b9e\u5728\u9152\u5e97\u6bcf\u4e00\u4e2a\u89d2\u843d\u3002<\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1514988963813{margin-bottom: 0.5px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;358&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;40&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;100&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; css=&#8221;.vc_custom_1514991385556{margin-bottom: 1px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_size=&#8221;fontsize-259953&#8243; text_weight=&#8221;200&#8243; text_height=&#8221;fontheight-357766&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; text_align=&#8221;text-left&#8221; text_serif=&#8221;yes&#8221; uncode_shortcode_id=&#8221;142051&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #ffffff;\">\u900f\u8fc7\u957f\u8fbe8\u4e2a\u6708\u5468\u5bc6\u7814\u7a76\u5206\u6790\u53ca\u6570\u767e\u9875<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u7b56\u7565\u5efa\u7acb\u6210\u529f\u521b\u9020\u5e76\u5efa\u7acb\u4e86\u4e3d\u6c5f\u82f1\u8fea\u683c\u9152\u5e97<\/span><\/p>\n<p><span style=\"color: #ffffff;\">HOTEL INDIGO LIJIANG \u7684\u4e3b\u9898\u98ce\u683c<\/span><\/p>\n<p><span style=\"color: #ffffff;\">\u4e0e\u5b8c\u6574\u7684\u54c1\u724c\u7b56\u7565.<\/span>[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; width=&#8221;4\/12&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1515583686476{margin-bottom: 1px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;364&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; 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override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1514988963813{margin-bottom: 0.5px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;378&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; css=&#8221;.vc_custom_1514988963813{margin-bottom: 0.5px !important;}&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;374&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; 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