{"id":2226,"date":"2018-03-06T16:11:14","date_gmt":"2018-03-06T16:11:14","guid":{"rendered":"http:\/\/www.vocuis.cn\/?post_type=portfolio&#038;p=2226"},"modified":"2022-06-02T15:12:51","modified_gmt":"2022-06-02T07:12:51","slug":"lushan-site-development-planning-jiangxi-china","status":"publish","type":"portfolio","link":"https:\/\/www.vocuis.cn\/zh-hant\/portfolio\/lushan-site-development-planning-jiangxi-china\/","title":{"rendered":"\u4e2d\u822a\u5e90\u5c71\u9879\u76ee\u5f00\u53d1 &#8211; \u6c5f\u897f\u5e90\u5c71, \u4e2d\u56fd"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]Case Study[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>PROJECT SUMMARY<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1654153503732{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;102052&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u4e13\u6848\u6458\u8981<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>FIELD RESEARCH<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1654153590651{margin-top: -2px !important;}&#8221; 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heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;408689&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #999999;\">\u900f\u8fc7 VOCUIS \u56e2\u961f\u524d\u5f80\u9879\u76ee\u5730\u7684\u5b9e\u5730\u8003\u5bdf\uff0c\u66f4\u6df1\u5165\u7684\u611f\u53d7\u5230\u5f53\u5730 \u5730\u7406\u4eba\u6587\u98ce\u60c5\u7684\u5e95\u8574\u53ca\u7279\u8d28\uff0c\u6211\u4eec\u4ece\u4e2d\u6df1\u5165\uff0c\u91c7\u96c6\u6709\u4ef7\u503c\u7684\u53ef\u501f\u9274\u70b9\uff0c\u4f5c\u4e3a\u54c1\u724c\u5851\u9020\u5404\u4e2a\u9636\u6bb5\u4e2d\u7684\u53d1\u5c55\u91cd\u70b9\u3002<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;indigolijiang04fieldresearch&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-203107&#8243; type=&#8221;carousel&#8221; medias=&#8221;763,762,761,759,758,757,756,755,754,753,752,751,750,749,748,747,746,745,744,743,742,741,740,739,738,737,735,736,760&#8243; carousel_lg=&#8221;5&#8243; carousel_md=&#8221;5&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;0&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_height=&#8221;equal&#8221; carousel_interval=&#8221;3000&#8243; carousel_navspeed=&#8221;200&#8243; carousel_loop=&#8221;yes&#8221; carousel_nav=&#8221;yes&#8221; carousel_nav_mobile=&#8221;yes&#8221; carousel_dots=&#8221;yes&#8221; carousel_dots_mobile=&#8221;yes&#8221; carousel_dots_inside=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_text_reduced=&#8221;yes&#8221; single_border=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>BRAND POSITION<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1654153634971{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;196258&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u54c1\u724c\u5b9a\u4f4d<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;154855&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #333333;\">\u6587\u5316\u3001\u5386\u53f2\u3001\u81ea\u7136\u878d\u5408\u7684\u65c5\u6e38\u4f11\u95f2\u5ea6\u5047\u7efc\u5408\u4f53<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;206243&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #999999;\">\u5728\u54c1\u724c\u5851\u9020\u7684\u8fc7\u7a0b\u4e2d\uff0c\u7ecf\u7531\u5e02\u573a\u4e0e\u4ea7\u54c1\u7684\u5b9a\u4f4d\u5206\u6790\uff0cVOCUIS\u63d0\u51fa\u7ecf\u8425\u65c5\u5ea6\u5e02\u573a\u7684\u65b0\u89d2\u5ea6\uff0c\u6709\u89c4\u5212\u6027\u7684\u4fdd\u7559\u5e90\u5c71\u5f52\u5b97\u539f\u6709\u7684\u81ea\u7136\u6761\u4ef6\u4e0e\u5f53\u5730\u7279\u8d28\uff0c\u52a0\u5165\u65b0\u7684\u521b\u610f\u8f6c\u5316\u6210\u66f4\u7b26\u5408\u5e02\u573a\u9700\u8981\u7684\u6837\u8c8c\uff0c\u6210\u4e3a\u5e90\u5c71\u5f52\u5b97\u7684\u54c1\u724c\u53d1\u5c55\u7b56\u7565\u6307\u6807\uff0c\u4e5f\u6210\u4e3a\u5e90\u5c71\u5f52\u5b97\u9879\u76ee\u4e0e\u4f17\u4e0d\u540c\u7684\u7279\u8272\uff0c\u4e3a\u4e2d\u56fd\u65c5\u5ea6\u5e02\u573a\u5e26\u6765\u65b0\u7684\u7bc7\u7ae0\u3002<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-rgdb&#8221; overlay_alpha=&#8221;0&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;Schedule&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; font_family=&#8221;font-762333&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;600&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;0&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509088014948{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]<\/p>\n<h4><span style=\"color: #999999;\"><strong>PHASE I<\/strong><\/span><\/h4>\n<p>Research &amp; Analysis[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<span style=\"color: #333333;\"><strong>Site Pre-survey \/ Background Study Survey<\/strong><\/span><br \/>\nSite Background Study Survey<br \/>\nInspecting Tour And Interview Plan<br \/>\nNeighbourhood Culture Study<br \/>\nData Research &amp; Analysis<\/p>\n<p><span style=\"color: #333333;\"><strong>Homogeneous Brands \/ Competitors Information<\/strong><\/span><br \/>\nMainly Homogeneous Brands \/ Competitors Survey<br \/>\nThe Main Competition Products<br \/>\nMarket Products segmentation<\/p>\n<p><span style=\"color: #333333;\"><strong>Site Development Theme And Analysis<\/strong><\/span><br \/>\nDevelop Brand Storyline Tag Line[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509088020055{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]<\/p>\n<h4><span style=\"color: #999999;\"><strong>PHASE II<\/strong><\/span><\/h4>\n<p>Identify Positioning[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<span style=\"color: #333333;\"><strong>Market Positioning Analysis<\/strong><\/span><br \/>\nAudit Brand_The Current Market<br \/>\nAnalysis Market<br \/>\nSelected Advantages<br \/>\nMarket Re-Positioning<br \/>\nProduct Positioning Analysis<\/p>\n<p><span style=\"color: #333333;\"><strong>Analyze The Products Of The Target Market And Own Brand<\/strong><\/span><br \/>\nAudit_Products Analysis Charts<br \/>\nCompare With Competitors_Product Features-bar charts<\/p>\n<p><span style=\"color: #333333;\"><strong>Product Re-Positioning<\/strong><\/span><br \/>\nBrands Positioning Strategy<br \/>\nContent And Purpose of Positioning<br \/>\nReview Brand Positioning Requirements<br \/>\nBrand Re-positioning Strategy[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-gyho&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1509088559601{border-right-width: 1px !important;}&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]<\/p>\n<h4><span style=\"color: #999999;\"><strong>PHASE III<\/strong><\/span><\/h4>\n<p>Site Strategy[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<span style=\"color: #333333;\"><strong>Brand DNA \/ Brand Vision \/ Brand Value<\/strong><\/span><br \/>\nBrand DNA<br \/>\nClarify The Brand DNA<br \/>\nAudit The Brand&#8217;s Rational\/Emotional Key Elements<br \/>\nCreate Brand ESSENCE<\/p>\n<p><span style=\"color: #333333;\"><strong>Brand Vision(Slogan)<\/strong><\/span><br \/>\nClarify The Brand Vision, Goals, Values \u200bAnd Capabilities<br \/>\nCreate Brand Vision<br \/>\nCreate Brand Slogan<\/p>\n<p><span style=\"color: #333333;\"><strong>Brand Value<\/strong><\/span><br \/>\nClarify And Develop The Brand Core Value<br \/>\nMake The target Consumer Recognize and Love It[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/4&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_transform=&#8221;capitalize&#8221; text_space=&#8221;fontspace-111509&#8243; text_uppercase=&#8221;&#8221; text_align=&#8221;text-left&#8221;]<\/p>\n<h4><span style=\"color: #999999;\"><strong>PHASE IV<\/strong><\/span><\/h4>\n<p>Design Direction[\/vc_custom_heading][vc_separator sep_color=&#8221;color-gyho&#8221;][vc_column_text]<span style=\"color: #333333;\"><strong>Establish The Direction Of The Site<\/strong><\/span><br \/>\nBrand Storyline Core Value Development<br \/>\nFind The Design Material According to Culture And Storyline<\/p>\n<p><span style=\"color: #333333;\"><strong>Brand Touchpoints<\/strong><\/span><br \/>\nAudit Currently Touchpoints<br \/>\nList And Suggestions<br \/>\nStory Touchpoints<br \/>\nMerchants &amp; Brands Planning<\/p>\n<p><span style=\"color: #333333;\"><strong>Design Elements<\/strong><\/span><br \/>\nBrand Culture And Value Appreciation Onto Imagery And Design<br \/>\nExpression Imagery Extension Concepts[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; row_name=&#8221;indigolijiang04fieldresearch&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; 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h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;600&#8243; animation_delay=&#8221;600&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;accent&#8221;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>CUSTOMER EXPERIENCE JOURNEY<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1654153675906{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;752190&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u987e\u5ba2\u4f53\u9a8c\u65c5\u7a0b<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;3\/4&#8243;][vc_separator sep_color=&#8221;color-uydo&#8221;][vc_empty_space empty_h=&#8221;1&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;300&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; uncode_shortcode_id=&#8221;858464&#8243; text_color_type=&#8221;uncode-palette&#8221;]<span style=\"color: #333333;\">\u7528\u73b0\u4ee3\u7684\u89d2\u5ea6\u4f53\u73b0\u5728\u5730\u6587\u5316\u7684\u4f53\u9a8c\u65c5\u7a0b<\/span>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-wvjs&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;fontsize-144042&#8243; text_height=&#8221;fontheight-524109&#8243; uncode_shortcode_id=&#8221;802801&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #999999;\">VOCUIS\u4ee5\u987e\u5ba2\u4f53\u9a8c\u65c5\u7a0b\u5de5\u5177\uff0c\u4e3a\u65b0\u54c1\u724c\u63cf\u7ed8\u4e86\u6574\u4e2a\u4f53\u9a8c\u6d41\u7a0b\uff0c\u7ed3\u5408\u5e90\u5c71\u5f52\u5b97\u7684\u90bb\u91cc\u6587\u5316\u5143\u7d20\u7814\u7a76\u5de5\u4f5c\uff0c\u5c06\u4e4b\u6574\u6574\u987e\u5ba2\u4f53\u9a8c\u6d41\u7a0b\u4e2d\uff0c\u4e3a\u8be5\u9879\u76ee\u8fdb\u5165\u4e86\u521b\u610f\u8f6c\u5316\u7684\u5de5\u4f5c.VOCUIS\u4e8e\u7814\u7a76\u4e2d\u63d0\u51fa\u4e86\u5305\u62ec\u4e86\u738b\u7fb2\u4e4b\u7684\u4e66\u6cd5\uff0c\u8fbe\u6469\u7684\u751f\u6d3b\u7985\uff0c\u9676\u6e0a\u660e\u7684\u9690\u58eb\u4e4b\u98ce\u7b49\u6545\u4e8b\u4e3b\u9898\uff0c\u5e76\u63cf\u7ed8\u8fd9\u4e9b\u4e3b\u89d2\u4eec\u7684\u751f\u6d3b\u6587\u5316\u4e0e\u987e\u5ba2\u4f53\u9a8c\u7684\u8fde\u7ed3\uff0c\u8f6c\u5316\u53d1\u5c55\u4e86\u8bb8\u591a\u6709\u8da3\u4e14\u7ed5\u5bcc\u8da3\u5473\u7684\u54c1\u724c\u89e6\u70b9\uff0c\u6709\u4e86\u8fd9\u6bb5\u6587\u5316\u53d1\u6398\u5de5\u4f5c\uff0c\u4e3a\u4f4d\u4e8e\u5e90\u5c71\u7684\u5f00\u53d1\u9879\u76ee\u5960\u5b9a\u8bbe\u8ba1\u98ce\u683c\u7684\u57fa\u7840\u3002<br \/>\n<\/span><\/div>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;2&#8243; shift_y=&#8221;0&#8243; row_name=&#8221;indigolijiang04fieldresearch&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;790&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;3&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;2&#8243; back_color=&#8221;color-143283&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; gutter_size=&#8221;0&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/4&#8243;][vc_separator sep_color=&#8221;color-xsdn&#8221;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>BRAND<\/strong>[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-178981&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243;]<strong>DEVELOPEMENT<\/strong>[\/vc_custom_heading][vc_column_text css=&#8221;.vc_custom_1654153711233{margin-top: -2px !important;}&#8221; uncode_shortcode_id=&#8221;573832&#8243;]<\/p>\n<h5><span style=\"color: #999999;\">\u54c1\u724c\u53d1\u5c55<\/span><\/h5>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; 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