PROJECT SUMMARY      |      CHALLENGE     |      RESULTS   


BACCO 精品义大利红酒

BACCO的创办人是一对热爱旅行与红酒的义大利与台湾的夫妻,他们借由旅行去探访世界各地的葡萄酒庄园,在饮尝每一庄园的顶级珍酿后,决定将他们心目中最热爱的义大利红酒带进亚洲市场,他们花了两年的时间走访了义大利100多个葡萄酒庄,精心挑选出其中55间酒庄并引进适合亚洲人口味的红酒品牌,VOCUIS受托针对BACCO葡萄酒品牌进行全面的品牌塑造执行,协助BACCO建立品牌识别,进入亚洲市场。

我们创造独特专业睿智设计具备出色品牌视觉,并融入原创概念,以达成非凡品牌展现与体验

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Brand Identity / System
BRAND EXPERIENCE
Visual Strategy
Brand Visuals

Identity


Identity Standards

Brand Guide
BRAND IDENTITY
Corporate / Product Identity
Digital & Print Collateral
Colour Scheme

Logotype & Identifier
VIS / CIS / PIS / SIS / DIS
Identity Systems Guide
Online Brand Mgt
Trademark Protection

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

Brand Visuals
CREATIVE DESIGN
Advertisement Design
Packaging Design

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BACCO 义大利精品酒的引路人

设计团队在设计包装的同时先进行 BACCO 的品牌识别标志设计,洗练中带着古典的衬线线条构成品牌整体的字型,展现了精致、大方、精典的视觉印象,富有传统、现代与精典融合的品牌感知。为了替品酒人设计一趟义大利葡萄酒的五感之旅,设计团队从品牌入手时的包装设计开始,通过多种不同的材质加工,体现了葡萄酒丰富层次的特性,并帮助人们在品酒的同时,不仅有丰富层次的视觉体验,也在轻触包装袋拿出酒瓶的同时,提供了不同材质的触觉感受,乃至将酒到入酒杯时的听觉体验、将酒杯靠近鼻梁时的嗅觉体验、及啜饮入喉时的味觉体验,从包装到品酒,都经过悉心的设计,环环相扣的细节,强而有力的体现了 BACCO 的品牌价值。
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一趟义大利精品红酒的五感之旅

好的包装设计必须要能在众多的竞争者中突出,设计团队保留葡萄酒的传统历史的优雅,并融入现代设计风格于包装中,经过多组的提案组合并讨论筛选后,设计团队坚守简单原则,决定单纯使用品牌名 “BACCO” 作为包装上的识别图腾,其洗练的线条,搭配独特的义大利绿白红三色长条元素,不旦融合了现代设计的简练雅致,传达葡萄酒的古典优雅氛围,同时也让人们很快就能联想到义大利精品,为品牌整体形象做了一个清晰且强而有力的定调。好的包装设计也要能反应目标市场的文化,BACCO 的包装采用东方黑金色调设计,充份反应亚洲市场的送礼文化,在送礼时能更显得奢华而大方,让对方备感尊重。
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About BACCO Boutique Italian Wines

BACCO source small-production wines from all over Italy – from Trentino to Tuscany, Sardinia to Sicily - focussing on boutique estates from all of the 20 diverse regions! The collection has grown to include over 40 wineries with over 300 different products for you to try! BACCO share their unique finds at regular tasting events, held at BACCO's spectacular office located on the Robertson Quay, Singapore.