PROJECT SUMMARY
Arenui Boutique Liveaboard
We build unique brand identities and imagery creating extraordinary brand experiences.
Consultation
Audit & Identify
Industry Analysis
CORPORATE ANALYSIS
Brand / Product Audit
Consultation
MEETINGS & WORKSHOPS
Focus Group Discussions
Strategy
Research & Analysis
Global
BRAND STRATEGY DEVELOPMENT
Corporate Strategy
Market Position
STRATEGIC DIRECTION
Brand DNA
Brand Vision & Culture
Brand Positioning
Brand Touchpoints
Design
Design & Production
Global
BRAND IMAGE DEVELOPMENT
Corporate Image
Brand Identity
BRAND EXPRESSIONS
CIS Guideline
Web & Print Media
Prospectus & Brochures
Marketing Collateral
CHALLENGE
A top-notch luxury boutique hotel
RESULTS
A unique visual experience for the extraordinary liveaboard
ClientArenui Boutique LiveaboardIndustryTourism & LeisureDate2010-2014Project ServiceBranding, Design
About Arenui Boutique Liveaboard
MORECASESTUDIES
2018-03-02
Chateau Saxophones
Branding,Design,Space,Strategy
Chateau Saxophones, established in 1979, is a Taiwan-based musical instrument manufacturer, specializing in production and sales of saxophones. It not only serves as an OEM for famous international saxophone brands, but also created its own brand CHATEAU...
2018-03-02
CIROS Hair Salon
A L’OREAL PROFESSIONEL partner hairdresser located in taiwan professional hair stylist, with in order to meet the professional standards of leading brand products such as loreal and keratase, vocuis created a completely new brand identity...
2018-03-02
Strength Master Fitness – Branding
Branding,Design,Space,Strategy
Strength Master was founded in 1994 and devotes itself to the development and production of professional fitness equipment. The Company has advanced R&D technology besides excellent manufacturing technology, and has gained many international...
2018-03-02
FLAME BIOTECH & SILVA COVA
Branding,Design,Space,Strategy
The foundation of FLAME BIOTECH (FB) has been built upon the specialization in the development and breakthrough technologies in skin-care and cosmetic products. With R&D facilities located in the United Kingdom, Japan, China, and Taiwan,...
2018-03-02
Hartford CNC Machine
With 42 years of experience in the research and development of precision machine tools, Hartford is a premium manufacturer of CNC machining centres. Hartford has won top prizes for innovation and R&D awards...
2018-03-02
Grand Skylight Hotel Huizhou, China
With a history of nearly 30 years, Grand Skylight Hotel is a hotel brand owned by Avic Group, and the second hotel brand built by the Group after Shenzhen Shanghai Hotel. Though it has some historical roots and popularity in China, Grand Skylight...
2018-03-02
Dashi Design Awards Rebrand
Branding,Design,Strategy,Event
Dashi Award was originated in the first National Student Visual Design Competition in 1998, which was the top design award event in China. The Award has evolved from a design competition oriented to students, finally named as Dashi Award...
2018-03-02
Miele, Singapore
Miele is a German based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. The simple yet stylish design and personalized operation system of Miele are the key to their success...
2018-03-02
The HUB Shanghai
Shui On Land in the mainland develops innovation and high-quality residential, office, retail, entertainment and cultural projects. Chinese Xintiandi is responsible for the operation and management of real estate...
2018-03-02
HALMA, China
Founded in 1894, HALMA (HALMA PLC) is an international safety, health and environmental industry leader, listed on the London Stock Exchange, has around 5000 employees worldwide, more than 40 subsidiaries, customers in more than 160 countries...
2018-03-02
BACCO Boutique Italian Wines
The founder of BACCO is a couple from Italy and Taiwan who love travelling and red wines. They visited wine estates around the world while travelling. After having tasted the finest wines in every wine estate, they decided to bring their favourite Italian wine...
2018-03-02
COSMOS HOTELS & RESORTS
By means of professional brand check, VOCUIS examined the brand of the COSMOS Hotel Group, and defined the brand development topic of the COSMOS Hotel Group through market exploration and brand strategy development...
2018-03-02
JOHNSON Fitness – Branding
Branding,Design,Space,Strategy
VOCUIS has long-term cooperation with JOHNSON. We designed and developed for the customers its global website, company profile, exhibitions and showrooms, and then created its brand image of professional & technological advancement and explored...
2018-03-02
INOTEC Fitness
INOTEC, a Switzerland-based fitness equipment brand, was planning to develop the market of Mainland China in the near future. What it needed most was a product catalog that conformed to the brand image and could attract Chinese consumers...
2018-03-02
FUJI Bicycles
FUJI Bikes is a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount FUJI, a Japanese symbol of strength and endurance. FUJI owns branches over 39 countries...
2018-03-02
Hualuxe Hotel
The world-known hotel brand, InterContinental Hotel group (IHG) launched the HUALUXE Hotels and Resorts, the first-ever upscale international brand designed specifically for Chinese guests. The brand is based...
2018-03-02
AVIC Skylight Resort – YuHai Island, China
Branding,Design,Space,Strategy
The AVIC・Yuan ・Yuhai Real-Estate Development Resort Project, situated at Xunliao Bay Scenic of Huizhou City, Guangdong Province, China, is a high-end Coastal resort near the sea and lake, surrounded by mountains, and faced with island....
2018-03-02
UWIN Cold Pressed Juice
In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region...
2018-03-02
SOCO Machinery
Branding,Design,Space,Strategy
SOCO is an enterprise with experience of over 30 years. In terms of brand recognition and visual impression, the LOGO of SOCO has been registered in many countries so we could not redesign the LOGO in accordance with the result of brand reorganizing...
2018-03-02
WELLA Professionals
WELLA is one of the world’s leading cosmetic / hair product suppliers. Founded in 1880, the company is now represented in over 150 countries. WELLA distributes, manufactures, carries out research around the globe, and is also highly regarded...
2018-03-02
AXMAN Bicycles
With over 21 years of mastery experience in the field of bicycle assembly and parts manufacturing, axman produces exceptionally rigid, strong and light weight bicycle frames of the highest caliber that utilize the latest monocoque...
2018-03-02
INDIGO HOTEL – Lijiang Yunnan, China
Branding,Design,Space,Strategy
VOCUIS is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...
2018-03-02
Strength Master Fitness – 2006
Founded in 1994, Strength Master has been specializing in the development and production of fitness and body-shaping equipment. Strength Master has had a distinguished history of technical and manufacturing excellence, earning an array of...
2018-03-02
SpearX Headphones
Founded in 2010, SpearX has a group of professional technicians and R&D staffs who have accumulated more than 35 years of experience in headset production, research and development, and are able to meet the production requirements...
2018-03-02
WOW Custom Cake Design
An American self-established bakery brand, produces life-loving, beautiful and unique cake in an art form. Their products are suitable in all occasions, which leads them aiming to become an outstanding artistic bakery brand...
2018-03-02
LUSHAN Site Development & Planning Jiangxi, China
Branding,Design,Space,Strategy
Avic LUSHAN Site Development, located in Xingzi County, Jiangxi Province, is one of tourism and leisure resort projects developed by Avic Group, and also another brand strategy planning project of VOCUIS for Avic Group following...
2018-03-02
AGE LOC – NU SKIN
NU SKIN enterprises is an american direct selling and multilevel marketing company which develops and sells personal care products and dietary supplements. NU SKIN was founded in 1984 in utah, united states. The company originated in...
2018-03-02
Hedgren Creations N.V.
As a Belgium-based fashion brand of high-functional bags, Hedgren is mainly targeted at urban people and designs bags with excellent quality and multi functions for them.With a strong presence in over 50 countries, Hedgren has more than 3000 stores...
2018-03-02
Dashi Design Awards + CowParade
Branding,Design,Strategy,Event
The 19th National Design Dashi Award - Cow Cup Creative Design Contest launch conference was held in Suzhou Eslite life on May 6th, 2017. The Dashi Award, cooperated with the Cow Parade. In the conference, the two parties discussed about their ideas...
2018-03-02
Taitung Essence
The diversified cultures and geographical conditions of Taitung promote the development of its tourism industry, of which agricultural products and handicrafts are the most important souvenirs and gifts of Taitung. The government of Taitung...
2018-03-02
L’Oréal Professionnel
The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000...
2018-03-02
LUSHAN Boutique Hotel Jiangxi, China
Branding,Design,Space,Strategy
Located in Spring Town at the foot of Lushan Mountain, Lushan City of Jiangxi Province in Southern China, the hotel was built on the site of an ancestral temple and its surrounding old houses. It is a new hotel brand featured with tourism...
2018-03-02
L’Oréal Professionnel
The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000...
2018-03-02
INDIGO HOTEL – Kaohsiung, Taiwan – Branding
Branding,Design,Space,Strategy
The successful case as HOTEL INDIGO KAOSHIUNG promotes closer cooperation between VOCUIS and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in ...
2018-03-02
INDIGO HOTEL – Kaohsiung, Taiwan – Design
Focusing on the brand story theme of Indigo Kaohsiung, VOCUIS brings the theme story of the hotel into the book in a more straightforward manner, and describes the rich Kaohsiung port in a colorful and vivid tone so as to make it closer to visitors. In this way, visitors can experience the charm ...
2018-03-02
OLMA Watch, Switzerland
OLMA is a high-quality watches brand based in Switzerland. In 2009, the company started another trend of swiss high-quality watch with ShangHai Xin Yu Watch & Clock Group in China. To recreate the image of a...
2018-03-02
FSA – Full Speed Ahead
Full speed ahead (fsa) is, without doubt, recognized as one of the leading companies in the high-quality cycling components sector. Today, FSA is represented in the protour, atb world cup, ironman, or the latest freeride events...
2018-03-02
HIWIN Technologies Corp
With the advent of Industry 4.0, the application of artificial intelligence is becoming a trend. HIWIN, the largest manufacturer of precision linear motion control products in Taiwan, started its development many years ago; however, as the product...