PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


Renault

Renault S.A. is a French multinational vehicle manufacturer established in 1899. In 2009, Renault started a new branding phase in China: Casual Luxury, also released a full range of Customer Experience Program “諾相隨”, providing customers with personalized service.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Visualize Trend & Styles
Examine Applicability
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

vocuis renault brand design 2292px 03 2010 uai
vocuis renault brand design 2292px 11 2010 uai
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vocuis renault brand design 2292px 08 2010 uai
vocuis renault brand design 2292px 07 2010 uai
vocuis renault brand design 2292px 06 2010 uai

Renault 

As a well-known european brand, it requires a new branding strategy to enter Chinese consumers market without compromising the original brand DNA. When developing the new branding strategy, we worked together with the designers in France to find a way to direct “Causal Luxury”, a higher level of life style, into Chinese market. The challenge is to position the strategy and to precise the design in a cross culture team.
vocuis renault brand design 2292px 04 2010 uai
vocuis renault brand design 2292px 05 2010 uai

Renault

VOCUIS dresses Renault with modern art and elements of Chinese culture, allowing the brand to exceed in Chinese market. Being well-responded by the market, Renault has the fastest growing among the non-luxury automobiles. VOCUIS and Renault leave a perfect corporation.

About Renault

Renault S.A. is a French multinational vehicle manufacturer established in 1899. In 2009, Renault started a new branding phase in China: Casual Luxury, also released a full range of Customer Experience Program “諾相隨”, providing customers with personalized service.