PROJECT SUMMARY      |      CHALLENGE     |      RESULTS


FSA - Full Speed Ahead

Full speed ahead (fsa) is, without doubt, recognized as one of the leading companies in the high-quality cycling components sector. Today, FSA is represented in the protour, atb world cup, ironman, or the latest freeride events, by numerous first class raceers such as ivan basso. FSA is a diversified manufacturer with over 30 years experience in bicycle components.

We build unique brand identities and imagery creating extraordinary brand experiences.

Analysis


Research & Analysis

Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research

Design


Design Development

Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Design & Production

Graphic


Brand Imagery

Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral

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FSA - Full Speed Ahead

With 5 brand names under the fsa mother brand, the annual full product catalogue is intended to show the full line of FSA products, whilst serving as a complete source book to introduce the entire range of products under the FSA brand, its 5 brands. The challenge was to provide a comprehensive and clear presentation of the fsa products and its other brands, at the same time giving a clear and distinct differentiation.
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FSA - Full Speed Ahead

A new design concept was presented for the extraordinarily thick annual product catalogue.
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vocuis—fsa—brand design–2292px 14 2008 uai

FSA - Full Speed Ahead

Full speed ahead (fsa) is, without doubt, recognized as one of the leading companies in the high-quality cycling components sector. Today, FSA is represented in the protour, atb world cup, ironman, or the latest freeride events, by numerous first class raceers such as ivan basso. FSA is a diversified manufacturer with over 30 years experience in bicycle components.