PROJECT SUMMARY
FSA - Full Speed Ahead
We build unique brand identities and imagery creating extraordinary brand experiences.
Analysis
Research & Analysis
Industry Study
COMPETITOR ANALYSIS
Consumer Research
Global & Local Market Evaluation
Opportunity Analysis
Market Research
Design
Design Development
Brand Image
CREATIVE DIRECTION
Conceptual Development
Idea Generation
Design & Production
Graphic
Brand Imagery
Corporate Profile
BRAND COMMUNICATIONS
Product Catalogue
Prospectus & Brochures
Marketing Collateral
CHALLENGE
FSA - Full Speed Ahead
RESULTS
FSA - Full Speed Ahead
ClientFSA - Full Speed AheadIndustryBicycle ComponentsDate2006Project ServiceGraphic
FSA - Full Speed Ahead
MORECASESTUDIES
2018-03-02
SOCO Machinery
Branding,Design,Space,Strategy
SOCO is an enterprise with experience of over 30 years. In terms of brand recognition and visual impression, the LOGO of SOCO has been registered in many countries so we could not redesign the LOGO in accordance with the result of brand reorganizing...
2018-03-02
OLMA Watch, Switzerland
OLMA is a high-quality watches brand based in Switzerland. In 2009, the company started another trend of swiss high-quality watch with ShangHai Xin Yu Watch & Clock Group in China. To recreate the image of a...
2018-03-02
LUSHAN Boutique Hotel Jiangxi, China
Branding,Design,Space,Strategy
Located in Spring Town at the foot of Lushan Mountain, Lushan City of Jiangxi Province in Southern China, the hotel was built on the site of an ancestral temple and its surrounding old houses. It is a new hotel brand featured with tourism...
2018-03-02
Hualuxe Hotel
The world-known hotel brand, InterContinental Hotel group (IHG) launched the HUALUXE Hotels and Resorts, the first-ever upscale international brand designed specifically for Chinese guests. The brand is based...
2018-03-02
UWIN Cold Pressed Juice
In 2015, Shanghai UWIN became an agent for Uwin, a century-old health drink brand based in the United States, and got authorized for the sale and promotion of its high-end products U-win NFC series of pure fresh juice in the Asia-Pacific region...
2018-03-02
COSMOS HOTELS & RESORTS
By means of professional brand check, VOCUIS examined the brand of the COSMOS Hotel Group, and defined the brand development topic of the COSMOS Hotel Group through market exploration and brand strategy development...
2018-03-02
Taitung Essence
The diversified cultures and geographical conditions of Taitung promote the development of its tourism industry, of which agricultural products and handicrafts are the most important souvenirs and gifts of Taitung. The government of Taitung...
2018-03-02
Hartford CNC Machine
With 42 years of experience in the research and development of precision machine tools, Hartford is a premium manufacturer of CNC machining centres. Hartford has won top prizes for innovation and R&D awards...
2018-03-02
L’Oréal Professionnel
The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000...
2018-03-02
Dashi Design Awards + CowParade
Branding,Design,Strategy,Event
The 19th National Design Dashi Award - Cow Cup Creative Design Contest launch conference was held in Suzhou Eslite life on May 6th, 2017. The Dashi Award, cooperated with the Cow Parade. In the conference, the two parties discussed about their ideas...
2018-03-02
JOHNSON Fitness – Branding
Branding,Design,Space,Strategy
VOCUIS has long-term cooperation with JOHNSON. We designed and developed for the customers its global website, company profile, exhibitions and showrooms, and then created its brand image of professional & technological advancement and explored...
2018-03-02
INOTEC Fitness
INOTEC, a Switzerland-based fitness equipment brand, was planning to develop the market of Mainland China in the near future. What it needed most was a product catalog that conformed to the brand image and could attract Chinese consumers...
2018-03-02
HIWIN Technologies Corp
With the advent of Industry 4.0, the application of artificial intelligence is becoming a trend. HIWIN, the largest manufacturer of precision linear motion control products in Taiwan, started its development many years ago; however, as the product...
2018-03-02
BACCO Boutique Italian Wines
The founder of BACCO is a couple from Italy and Taiwan who love travelling and red wines. They visited wine estates around the world while travelling. After having tasted the finest wines in every wine estate, they decided to bring their favourite Italian wine...
2018-03-02
Chateau Saxophones
Branding,Design,Space,Strategy
Chateau Saxophones, established in 1979, is a Taiwan-based musical instrument manufacturer, specializing in production and sales of saxophones. It not only serves as an OEM for famous international saxophone brands, but also created its own brand CHATEAU...
2018-03-02
L’Oréal Professionnel
The L’oreal Color Trophy is the most prestigious annual hairdressing competition in the industry, and also plays an important part in the L’oreal Professionnel's brand and marketing strategy. The annual event was hosted to an audience of over 3,000...
2018-03-02
Arenui Boutique Liveaboard
The arenui dive liveaboard is a traditional and magnificent phinisi, a classic indonesian wooden sailing vessel, set to raise its anchors in june 2008 to begin its explorations of the majestic underwater world of the indonesian archipelago...
2018-03-02
WELLA Professionals
WELLA is one of the world’s leading cosmetic / hair product suppliers. Founded in 1880, the company is now represented in over 150 countries. WELLA distributes, manufactures, carries out research around the globe, and is also highly regarded...
2018-03-02
FUJI Bicycles
FUJI Bikes is a bicycle manufacturer originally established in Japan in 1899. The company took its name and logo from Mount FUJI, a Japanese symbol of strength and endurance. FUJI owns branches over 39 countries...
2018-03-02
FLAME BIOTECH & SILVA COVA
Branding,Design,Space,Strategy
The foundation of FLAME BIOTECH (FB) has been built upon the specialization in the development and breakthrough technologies in skin-care and cosmetic products. With R&D facilities located in the United Kingdom, Japan, China, and Taiwan,...
2018-03-02
Miele, Singapore
Miele is a German based manufacturer of high-end domestic appliances, commercial equipment and fitted kitchens, based in Gütersloh, Germany. The simple yet stylish design and personalized operation system of Miele are the key to their success...
2018-03-02
AVIC Skylight Resort – YuHai Island, China
Branding,Design,Space,Strategy
The AVIC・Yuan ・Yuhai Real-Estate Development Resort Project, situated at Xunliao Bay Scenic of Huizhou City, Guangdong Province, China, is a high-end Coastal resort near the sea and lake, surrounded by mountains, and faced with island....
2018-03-02
SpearX Headphones
Founded in 2010, SpearX has a group of professional technicians and R&D staffs who have accumulated more than 35 years of experience in headset production, research and development, and are able to meet the production requirements...
2018-03-02
AGE LOC – NU SKIN
NU SKIN enterprises is an american direct selling and multilevel marketing company which develops and sells personal care products and dietary supplements. NU SKIN was founded in 1984 in utah, united states. The company originated in...
2018-03-02
INDIGO HOTEL – Kaohsiung, Taiwan – Design
Focusing on the brand story theme of Indigo Kaohsiung, VOCUIS brings the theme story of the hotel into the book in a more straightforward manner, and describes the rich Kaohsiung port in a colorful and vivid tone so as to make it closer to visitors. In this way, visitors can experience the charm ...
2018-03-02
Strength Master Fitness – Branding
Branding,Design,Space,Strategy
Strength Master was founded in 1994 and devotes itself to the development and production of professional fitness equipment. The Company has advanced R&D technology besides excellent manufacturing technology, and has gained many international...
2018-03-02
Dashi Design Awards Rebrand
Branding,Design,Strategy,Event
Dashi Award was originated in the first National Student Visual Design Competition in 1998, which was the top design award event in China. The Award has evolved from a design competition oriented to students, finally named as Dashi Award...
2018-03-02
Strength Master Fitness – 2006
Founded in 1994, Strength Master has been specializing in the development and production of fitness and body-shaping equipment. Strength Master has had a distinguished history of technical and manufacturing excellence, earning an array of...
2018-03-02
LUSHAN Site Development & Planning Jiangxi, China
Branding,Design,Space,Strategy
Avic LUSHAN Site Development, located in Xingzi County, Jiangxi Province, is one of tourism and leisure resort projects developed by Avic Group, and also another brand strategy planning project of VOCUIS for Avic Group following...
2018-03-02
WOW Custom Cake Design
An American self-established bakery brand, produces life-loving, beautiful and unique cake in an art form. Their products are suitable in all occasions, which leads them aiming to become an outstanding artistic bakery brand...
2018-03-02
AXMAN Bicycles
With over 21 years of mastery experience in the field of bicycle assembly and parts manufacturing, axman produces exceptionally rigid, strong and light weight bicycle frames of the highest caliber that utilize the latest monocoque...
2018-03-02
INDIGO HOTEL – Lijiang Yunnan, China
Branding,Design,Space,Strategy
VOCUIS is responsible for the early concept development in the hotel design of HOTEL INDIGO LIJIANG, plan the brand culture and theme to show at every details of the whole hotel, by complete steps, including investigation, research, thinking, strategy, design...
2018-03-02
INDIGO HOTEL – Kaohsiung, Taiwan – Branding
Branding,Design,Space,Strategy
The successful case as HOTEL INDIGO KAOSHIUNG promotes closer cooperation between VOCUIS and IHG. They have successfully built HOTEL INDIGO into one of the most popular hotels in ...
2018-03-02
CIROS Hair Salon
A L’OREAL PROFESSIONEL partner hairdresser located in taiwan professional hair stylist, with in order to meet the professional standards of leading brand products such as loreal and keratase, vocuis created a completely new brand identity...
2018-03-02
Grand Skylight Hotel Huizhou, China
With a history of nearly 30 years, Grand Skylight Hotel is a hotel brand owned by Avic Group, and the second hotel brand built by the Group after Shenzhen Shanghai Hotel. Though it has some historical roots and popularity in China, Grand Skylight...
2018-03-02
The HUB Shanghai
Shui On Land in the mainland develops innovation and high-quality residential, office, retail, entertainment and cultural projects. Chinese Xintiandi is responsible for the operation and management of real estate...
2018-03-02
Hedgren Creations N.V.
As a Belgium-based fashion brand of high-functional bags, Hedgren is mainly targeted at urban people and designs bags with excellent quality and multi functions for them.With a strong presence in over 50 countries, Hedgren has more than 3000 stores...
2018-03-02
HALMA, China
Founded in 1894, HALMA (HALMA PLC) is an international safety, health and environmental industry leader, listed on the London Stock Exchange, has around 5000 employees worldwide, more than 40 subsidiaries, customers in more than 160 countries...